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TV Summit Season 4: Making TV Advertising Entertaining & Meaningful Again
The 4th edition of the TV Summit brought together a distinguished panel of industry experts to engage in insightful discussions on key topics shaping the future of television. The summit focused on how the TV industry is adapting to the challenges of an evolving media landscape. As part of the event, Mr. Kundan Joshee, MD of Havas Creative India, delivered a Keynote Address on the topic: Making TV Advertising Entertaining & Meaningful Again. Over the course of his session, Mr. Joshee explored how, in a rapidly changing media environment where audiences are | Click Here...
How to Get Celebrity Endorsements for Your Small Dealership
Customers are more likely to buy from someone they feel they can relate to, trust, or idolize. This is why endorsements by celebrities work so well for businesses. Celebrities can do a good job of persuading hesitant buyers to buy. A research study carried out recently by Havard found that endorsements by celebrities can increase sales for a company by about 4%. Celeb endorsements are more different than they used to be. In days gone by, top celebrities would only be seen endorsing brands on Billboard ads, print media, or TV commercials. Today, we advertise in a whole new way. | Click Here...
Using Celebrities for Endorsements 5 Great Tips
According to a survey, 16% of internet users aged 16 to 24 years have discovered new brands through celebrity endorsements. Advertising and marketing agencies are increasingly using celebrities to promote products and services. This method works because people idolize celebrities. If they see their favorite celebrity promoting a product, they will be more likely to try it. For decades now, companies have used athletes, movie stars, and music stars to push products to consumers. So, this is a strategy you can emulate if you want to reach a wider audience and acquire more customers. He | Click Here...
I am a digital addict when it comes to immediacy of news: Ashish Bhasin
Coin the name Ashish Bhasin and one conjures up images of success, sophistication and sanctity. Ashish is much more than his awe inspiring designation, which is Chairman & CEO South Asia Dentsu Aegis Network - Aegis Group. He is at the top of the mountain, yet craves to leap higher, experimenting and evolving with each passing day. IWMBuzz was at Goa Fest 2018 and we spotted Mr Bhasin, an organizing committee member (Chairman to be precise), running and smiling and greeting, putting in his best to make the endeavour super successful. "I am glad to be associated with | Click Here...