Alkem Pharma

Pregakem with Anita Hassanandani asks India to make “bacha karlo” a forgotten phrase

The campaign urges parents and families to reconsider their thoughts and emotions before bringing a newborn into the world. Societal and family pressure often makes couples decide hastily on family planning. Fear of being lonely in old age, the need to make a parent more responsible, or even resolving marital disagreements have been reasons to bring a child into a couple’s life. And this needs to change to ensure that parenting becomes a lovable experience. https://www.instagram.com/p/COlKr1kHZKZ/ Mukesh Tiwary, President, Marketing and Sales, Alkem Generics, said, "P | Click Here...