amit goenka
As ‘Dil Se Desi’ as you are: ZEE5 kicks off its international launch with a campaign that will touch a chord with the South Asian diaspora
The traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rap replaces classical as the new embraces the old - in its own inimitable style. Upping the cool quotient of ‘Desi’ by several notches and capturing the essence of ‘Desi’ pride; the strong sense of belonging and connect with one’s roots felt by every South Asian living abroad, ZEE5 today launched its global campaign ‘Dil Se Desi’, officially marking the digital platforms’ entry into the International market. | Click Here...
ZEE5 is now LIVE in 190+ countries across the globe
Bringing the largest library of multilingual content to the South Asian diaspora and beyond across the world ZEEL’s digital entertainment platform ZEE5 has been launched across platforms and will offer viewers around the globe a completely integrated entertainment offering, with both On-Demand and Live TV across devices. Outlining the global strategy, Amit Goenka, CEO – ZEE International and Z5 Global said, “As a global content company ZEE has always been at the forefront of bringing the best of Indian entertain | Click Here...
ZEE5 partners with Tata Elxsi for multi-platform front-end application development of its new digital entertainment platform
ZEE5, the newly launched digital entertainment destination by Zee Entertainment Enterprises Ltd. has partnered with Tata Elxsi for its front-end applications. ZEE5 is India’s largest, most comprehensive digital entertainment platform for language content. It offers the best of Originals, Indian and International Movies and TV Shows, Music, Live TV, and Health and Lifestyle content - across 12 languages. Tata Elxsi has driven the integration of ZEE5 with the video backend, multi-lingual front-end user experience and multi-CD | Click Here...
Zee5’s interesting and innovative OTT push
The mood was rather pepped up at the presser of Zee network’s ambitious OTT launch… christened Zee5. Catchy in name with a sense of candor, the intent is to lure the young audience, who are busy hobnobbing on the web, consuming volumes of content on the go. The OTT space has seen a sudden mushrooming in the country. Suddenly, we hear more content coups on the web space rather than the traditional TV medium. The Saifs and the Madhavans of the world, who are wary to enact on the tube, are glad & glee to sign a web project. Web is the new cool, you see. Zee, with i | Click Here...