DevDD

Stories that cannot be told on any other medium, is the first lens to choosing concepts at ALTBalaji: Nimisha Pandey, Content Head, ALTBalaji

Indian digital streaming networks first burst onto the scene roughly 2 and half years ago. Prior to that, you might have seen glimpses of this new medium through YouTube. A lot of people were investing in YouTube channels at the time, but that culture faded out almost as soon as it began. Then came the Hotstars and Voots and pretty much everybody else started pushing the term ‘web-series’ like it was Yoga. So it wasn’t shocking that Balaji - who is always looking to go big - entered the on-demand video game. | Click Here...