Endorsement

Did You Know Virat Kohli Had Refused To Endorse A Soft Drink Brand Back In 2017?

Cristiano Ronaldo's now-famous Coca-Cola snub at Euro 2020 was not only a social media sensation, but it also had far-reaching financial consequences, with the brand's stock prices plummeting by 1.6 percent. The loss amounted to USD 4 billion, ranging from USD 242 billion to USD 238 billion. But did you know that Indian captain Virat Kohli, who, like Ronaldo, is one of the most well-known faces in the commercial endorsement market, refused to promote a soft drink company  in 2017? “Things that I’ve endorsed in the past, I won’t take names, but something that I | Click Here...