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The cause & effect of Iss Pyaar Ko season 3 failure

The Indian television programming prism and its consumption pattern is seeing a drastic change. With an average consumer getting exposed to myriad content flavor, choices are galore and thus, the pressure to entertain has intensified, and a little miss here & there, spells doom for a show. Case in point is once super popular franchise Iss Pyaar Ko Kya Naam Doon. Its latest season starring television’s one of the most popular faces,  Barun Sobti, got punched out from the competition ring within three months of its launch, much to the dismay of the makers (Star Plus & 4 Lion | Click Here...