HT Media Group
Inside India’s Festive Shopping Frenzy: HT Media’s 2024 Consumer Trends and Festive Insights Report
HT Media has released its 2024 Consumer Trends and Festive Insights Report, which is an important tool for marketers preparing for the upcoming festive season. The report includes detailed analyses of consumer behavior across ten key product categories and is based on the extensive data collected from Hindustan Times' Print and Digital platforms, Hindi Hindustan, and Mint. It serves as a crucial resource for brands aiming to understand India's affluent consumer segments. Key Insights to Watch The latest findings show that consumer confidence has significantly | Click Here...
HT Media Group launches ‘Festival of Gifts’ to celebrate this season with readers and advertisers alike.
As the festive season is underway, the HT Media Group has unveiled its consumer festive campaign, 'Festival of Gifts', across both the print and digital platforms of Hindustan Times and Hindustan. This month-long campaign, which commenced on October 12th, 2023 and will run until November 10th, 2023, aims to provide an engaging experience for readers while also increasing brand visibility for advertisers. As a way to engage readers, designated pages contain brand ads that can be identified through a QR code prompt. Readers who participate have the chance to win exciting prizes, such a | Click Here...
HT Media Group Launches Four New Digital News Platforms in Marathi, Kannada, Telugu & Tamil
HT Media Group launched four new digital news platforms – HT Marathi, HT Kannada, HT Tamil and HT Telugu. This launch marks HT Media Group’s deeper foray into India’s heartland with a mobile-first and a product-focused approach. The digital news platforms will cater to the younger audiences of the new India who wish to consume content in their native language helping them feel more connected to their roots. HT Media’s print, digital and audio properties, now in 7 languages reach over 240 Million people across India. HT Marathi, HT Kannada, HT Telugu, and HT Tamil will fo | Click Here...