IAMAI
OTT Originals Growing Significantly in Regional Languages, Will Reach 50% of All OTT Originals in India in 2024: Shri Sanjay Jaju, MIB Secy at IDS 2024
Mumbai, February 28, 2024: OTT platforms are growing significantly in various regional languages across India. Shri Sanjay Jaju, Secretary at the Ministry of Information and Broadcasting, Government of India, indicated this in his keynote address at India Digital Summit (IDS) 2024, in Mumbai, today. He pointed out that there were over 60 OTT platforms in India out which 30 per cent OTT Originals were operating in regional languages. The number is expected to go up to 50 per cent this year. Shri Jaju also said that the media and entertainment sector was a huge sector and played a pivo | Click Here...
Read now: Tarun Katial’s final sign off message to IAMAI
Industry doyen Tarun Katial moved on from his responsibilities at the prestigious IAMAI, and as a parting gesture he penned a message which is replete with inspiration, nostalgia and warmth. Excerpts below: Respected Members, Season’s Greetings and wish you all the very best for the coming year! 2020 has been a tumultuous year for most businesses and economies the world over, and as we look forward to 2021, I hope that you and everyone at home is keeping well and safe. As I to step down as the Chairperson of the Internet and Mobile Association of India (IAM | Click Here...
I would like to dedicate this recognition to my team: ZEE5 CMO Avi Kumar on winning big
ZEE5, the streaming giant from India, has grown in leaps and bounds in terms of user base and brand credibility. And one person who has played a pivotal part in ensuring ZEE5’s robust brand recall value is young and exuberant Avi Kumar, the marketing bossman at ZEE5. IWMBuzz congratulated Avi on winning the honour of Super 30 CMO of 2020 by an event organised by IAMAI and iProspect. On the much deserving victory, Avi said: “While 2020 has been the most challenging year for the industry, it offered a plethora of opportunities to design successful campaigns by innovative mar | Click Here...
Online Curated Content Industry Unveils “Universal Self-Regulation Code for OCCPs”
The Internet and Mobile Association of India (IAMAI) today unveiled the Universal Self-Regulation Code for OCCPs (“Code”). The Code has been adopted by Fifteen [15] leading Online Curated Content Providers in India. The present set of signatories include Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Flickstree. The goal of this industry-wide effort is to empower consumers with information and tools so as to assist them in making informed choice with regard to viewing dec | Click Here...