IWMBuzz Media Summit 2024
IWMBuzz Media Summit Kolkata: A Panel On The Future Of Bengali Cinema Packs A Punch
The City of Joy became a bustling hub of creativity on November 14 as IWMBuzz hosted the much-anticipated Media Summit, drawing industry stalwarts and eager aspirants under one roof. Amidst the sprawling conversations spanning advertising, marketing, cinema, and more, one particular session held a magnetic allure: a lively panel discussion exploring “The Future of Bengali Cinema”. Moderated by director Raja Chanda, the panel featured an enviable lineup—actors Abir Chatterjee, Ankush Hazra, and Susmita Chatterjee, alongside filmmakers Joydeep Mukherjee and Raja Chanda himself. T | Click Here...
Tech Fuelling Content: The Future Of Filmmaking At IWMBuzz Media Summit 2024
The IWMBuzz Media Summit 2024, held on November 14th at the Fairfield by Marriott in Kolkata, was a convergence of minds from the worlds of technology and content creation. The panel discussion, Tech Fuelling Content: Ushering Growth 2.0, explored how the rapid evolution of tech is not just changing how we consume content, but fundamentally altering the way it’s created. The conversation, led by Ritwik Ray, Partner Success Manager at Amazon Web Services, included an impressive roster of panelists: Basanta Kumar Rana, CEO of Workmates Core2Cloud; Aloke Majumder, VP of Technology at Hoichoi | Click Here...
From TV To Digital: The Next Era Of Advertising Discussed At IWMBuzz Media Summit 2024
In a world where streaming services, social media platforms, and digital ads dominate the phenomenon, the idea of television as a dominant force in advertising might seem like a relic of the past. But at the IWMBuzz Summit 2024, held on November 14th in Kolkata at the Fairfield by Marriott, a group of seasoned industry experts gathered to prove that TV advertising is far from obsolete. The only constant is change! The discussion, moderated by Rana Basu Thakur, Chief Mentor at Just Lateral ThinkInk Solutions, opened with a bold statement: “Gone are those days | Click Here...
Decoding Media Spends In The Modern Era: Insights from IWMBuzz’s Media Summit 2024
The IWMBuzz Media Summit, held on November 14, 2024, at the Fairfield by Marriott in Kolkata, brought together some of the brightest minds from the media and advertising industries for an insightful and engaging panel discussion. The session titled “Decoding Media Spends in the Modern Era” explored the evolving dynamics of media consumption, content creation, and the strategic allocation of advertising budgets in today’s fragmented landscape. The panel featured notable figures including Mahesh Motwani, Executive VP at Initiative Media India; Sarfaraz Akhter, Senior Media Manage | Click Here...
IWMBuzz Media Summit 2024: Dr. Annurag Batra Decodes The Rise Of Regional Media
The City of Joy recently witnessed a pioneering conversation at the November 14 Media Summit, organised by IWMBuzz. With experts from advertising, marketing, and cinema coming together, the summit delved into topics reshaping India’s media landscape. Among the highlights was a metaphor-infused session by Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld Media Group and Founder of exchange4media Group, exploring how regional businesses are redefining national trends. Dr Batra’s address began by dissecting the growth of regional media, positioning it as a force cha | Click Here...
Fireside Chat: Advertising Trends 2.0: Impact And Innovation Unveiled At IWMBuzz Media Summit
The Fairfield by Marriott, Kolkata, became a hub for media intellectuals on November 14, 2024, as IWMBuzz hosted its much-anticipated Media Summit. Among the event's highlights was an insightful fireside chat featuring Siddhartha Laik, Founder & Editor-In-Chief of IWMBuzz Media, in conversation with Mohit Joshi, CEO of Havas Media Network India. The discussion, brimming with industry foresight, delved into transformative trends, the interplay of tradition and technology, and the innovations shaping the advertising world today. A Tale Of Two Eras: Pre- And Post-COVID Growt | Click Here...
Decoding Gen Z: Insights From IWMBuzz Media Summit’s Panel On Branded Content And Influencer Marketing
Kolkata’s crisp November air was charged with intellectual electricity as IWMBuzz hosted its grand Media Summit at the Fairfield by Marriott on November 14, 2024. A confluence of media stalwarts, marketing maestros, and content connoisseurs turned the evening into a cauldron of ideas, innovation, and inspiration. Among the many thought-provoking discussions, the panel on Branded Content and Influencer Marketing: Talking to Gen Z stood out as a riveting exploration of how brands can navigate the nuanced psyche of the next generation of consumers. The Power Panel | Click Here...
IWMBuzz Media Summit 2024: The Power Of Print Marketing: What Next?
The November 14 Media Summit, spearheaded by IWMBuzz held a torch for the industrious aspirants in Kolkata. Diving into broad-gauged discussions spiralling from the spheres of advertising, marketing, cinema, and more, the Media Summit sprouted as a one-of-a-kind visionary start in the city of joy. And as we speak of visionary, Siddhartha Laik, editor-in-chief of IWMBuzz curated a revolutionary ‘fireside chat’ with the Executive Director & CCO of Ei Samay, Shomik Kumar Mukherjee, at the media summit. Enveloping on the grounds of ‘print marketing’ and its ‘power,’ the c | Click Here...