Kitne Pratishat Bhartiya

SET unleashes the power of TV + Digital with the launch of world’s first ever ‘Dus Ka Dum’ convergence initiative

The meteoric rise in smartphone usage is leading to profound changes in how consumers today engage with the content across multiple screens. India is experiencing fast-paced growth. There are 780 million total number of television viewers and 359 million total number of smartphone users. SET believes the future of home entertainment lies in unleashing the Power of TV + Digital. Dus Ka Dum Convergence initiative goes live on 18th March. Celebrating average India’s power of observation, the app will converge viewers’ data with th | Click Here...