L Muralikrishnan

From TV To Digital: The Next Era Of Advertising Discussed At IWMBuzz Media Summit 2024

In a world where streaming services, social media platforms, and digital ads dominate the phenomenon, the idea of television as a dominant force in advertising might seem like a relic of the past. But at the IWMBuzz Summit 2024, held on November 14th in Kolkata at the Fairfield by Marriott, a group of seasoned industry experts gathered to prove that TV advertising is far from obsolete. The only constant is change! The discussion, moderated by Rana Basu Thakur, Chief Mentor at Just Lateral ThinkInk Solutions, opened with a bold statement: “Gone are those days | Click Here...