Nayi Soch
Ratings ahoy: Star Plus drops its ‘Nayi Soch’
It’s an opinion piece, based on observation, which is open to debate & deliberation, thus, making the entire thought more poignant and pertinent. There were days when Star Plus, the entertainment channel, was perched high on the ratings chart, enjoying its unchallenged supremacy, watching others scuttle in hope & despondency (in the war of eyeballs) from the top. However, come 2016, and the channel blew a new marketing bugle, with ‘nayi soch’ as the clarion call. The aim was to dole out shows which went beyond the regular kitchen politics and saas-bahu reg | Click Here...
Star India, Ted & Shah Rukh Khan launch ‘TED Talks India Nayi Soch’
Challenging the grammar of conventional entertainment and inspiring Nayi Soch, Star India brings in yet another disruption with ‘TED Talks India Nayi Soch’ on Star Plus hosted by Shah Rukh Khan. In a global first collaboration that will make the transformative power of ideas easily accessible to audiences across India, Star Plus unites with TED - the global platform known for spotlighting and spreading powerful ideas that transform how audiences see their world. Mr. Uday Shankar, Chairman and CEO, Star India, Mr. Shah Rukh Khan and Mr. Chris Anderson, | Click Here...
Must Read: Annika truly the icon of ‘Nayi Soch’
‘Surname’ gives every woman her own identity!! And for every woman (mostly in India), there comes a phase in her life wherein she has to go through the transition of leaving behind the surname that she carried from birth, only to cling on to a new surname which gets attached to her name (either a gleeful addition or a painful move) post her marriage!! Yes, this indeed can be really painful if you have a liberated thought!! And this liberated thought is what we are witnessing right now in Star Plus’ popular show, Ishqbaaaz wherein the female protagonist has mustered coura | Click Here...
Uday Shankar wins Entrepreneurial CEO category award at the EY Entrepreneur of the Year 2016
Uday Shankar, Chairman and CEO Star India has bagged the 18th EY Entrepreneur of the Year™ Award in the Entrepreneurial CEO category. Under the leadership of Uday, Star India has defined the Indian media landscape and today is one of the country’s leading media conglomerates. Uday believes in disruptively powering social change through the power of content to influence and impact people’s lives and thinking. "Lucky to work for an entrepreneurial company where the promoter's genes are about taking risks. The conviction comes from the society, the world and the country y | Click Here...
Star Plus continues its ‘Nayi Soch’, partners with Aamir Khan on eve of Women’s day
Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives. In further pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational series - a special Women’s Day communication featuring none other than superstar Aamir Khan. Created by Ogilvy an | Click Here...