Operation Java

Year Ender 2021: Biggest Trends in OTT

The year 2021 has been the toughest of all, but the digital medium has been one that has gained a lot in the year gone by!! While theatrical releases did not happen for most of the year, the boom in the digital market was visibly pleasing to watch!! From the onset of Covid in the year 2020, we have seen a lot of movement on the digital front with many releases. The year 2021 was a big one, especially for the Bollywood market. The films that were ready for a theatrical launch were sold for huge money to the leading OTT platforms. This brought in a new wave of film watching on the digital med | Click Here...