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Losing BCL sides did not do PR- Anand Mishra, Marinating Films
BCL 3 on MTV wrapped up last week, with Lucknow Nawabs winning this TV celeb cricket league. “This season was the best in terms of ratings. We have given MTV a new weekday 8-10 pm slot, which till now had major weekend programming,” says BCL point man, Anand Mishra (Marinating Films). "We were focused on GEC until now, but we have now realized that the youth is our best audience. This was always the case, since our digital engagement level had always been high, irrespective of TV numbers. | Click Here...
Fake News Trend in TV Industry
The term ‘fake news’ caught worldwide fire after Donald Trump (President elect USA) uttered it with all vocal might in his post win conference speech. Fake news, the act of propagating information which is not true in order to promote a line of thought or message, has seen a surprise rise tapping into society’s changing news consumption pattern which has gradually shifted from traditional to digital media. A news item, when worded well and supported by befitting visual, gains credence and instills faith in a viewer’s mind, who being caught in the net of virality and di | Click Here...