Prof Ujjwal K Chowdhury
Events & Experiential Market: Rising Story, Can be Better in India: Why? How? By Prof. Ujjwal K Chowdhury
When you bring several stake-holders face to face for a touch-feel, for a live experience, for real life interaction, you have an event, and thereby an experience, which if (and usually so) done for marketing a product or service or idea, is known as experiential marketing. Experiential marketing is a strategy that engages the customer and creates real-life experience that will be remembered. Companies utilizing this strategy want to help customers form memorable, emotional connections with a brand to foster customer loyalty and improve relation. The premise of experiential marketin | Click Here...
Digital Innovations in Media & Entertainment: Emerging Trends: By Prof. Ujjwal K Chowdhury
Digital is on the roll and advertisements and content stickiness have both grown remarkably over the last two years, across the globe and in India, with video online taking the lead in consumers' changing preferences. Omni-Media Rise: Significantly the rise of the omni-media and multi-channel experiences is the most visible digital innovation in media and entertainment that one can see. At the consumer end, watching on TV, cinema screen or hand-screen and tweeting or Facebooking, reading digitally and sharing in social media, watching live and | Click Here...
Combating Fake & False News: By Prof. Ujjwal K Chowdhury
Tackling Fake News: The South East Asian Way In a recent turn of events on April 3, the Indian PM Narendra Modi overruled an executive order issued a day earlier that sought to penalize accrediteed journalists for publishing fake news. The said order sought to amend the Guidelines for Accreditation of Journalists. The journalists were up in arms against the order and called it a direct attack on the freedom of expression thereby forcing the government to step back. However, there is a distinct possibility of the government re-introducing the measure in some form or t | Click Here...
Decoding the Menace of Internet Trolling: By Prof Ujjwal K Chowdhury
Jessica Laney, 16, was found hanged at her home in Hudson, Florida on a Sunday of December 2012. Friends say she suffered constant abuse from online bullies and 'was pushed to the point where she couldn't handle it anymore', which her social media notes also testify. There were nine teenage suicides in 2012 in US which were linked to cyber-bullying on social network Ask.fm. In April, 2017, Arjun Bhardwaj, a Mumbai guy, suffering from depression due to cyber-bullying, committed suicide by jumping off the Mumbai's Taj Hotel. Just before he attempted suicide, he went live on Facebook, recor | Click Here...