Samrat Sengupta

Decoding Media Spends In The Modern Era: Insights from IWMBuzz’s Media Summit 2024

The IWMBuzz Media Summit, held on November 14, 2024, at the Fairfield by Marriott in Kolkata, brought together some of the brightest minds from the media and advertising industries for an insightful and engaging panel discussion. The session titled “Decoding Media Spends in the Modern Era” explored the evolving dynamics of media consumption, content creation, and the strategic allocation of advertising budgets in today’s fragmented landscape. The panel featured notable figures including Mahesh Motwani, Executive VP at Initiative Media India; Sarfaraz Akhter, Senior Media Manage | Click Here...