Sharmin Segal

Is OTT The New Bollywood? These Shows Are Getting More Traction Than Movies

Bollywood movies have been the beating heart of the industry, luring millions to theatres for a dose of star power, action, and spectacle. But in recent years, something unexpected has happened: OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar have taken centre stage, often outshining Bollywood films regarding viewership and audience engagement. The question on everyone's mind is: Has OTT become the new Bollywood? The ‘star’ gazing worked aeons back, and now ‘stardom’ doesn’t exist. So is Bollywood’s charisma. Audiences now look at it with an equal spec | Click Here...