Shashi Sinha
TV Summit Season 4: Cracking the Code: Understanding and Targeting TV Viewers
The 4th edition of the TV Summit brought together a distinguished panel of industry leaders to discuss the evolving landscape of television and its relevance in the age of OTT and digital media. Kicking the esteemed off was Mr. Shashi Sinha, CEO, IPG Mediabrands with a special keynote address which highlighted the topic of Cracking the Code: Understanding and Targeting TV Viewers. Key excerpts from the address- Television remains a powerful medium despite ongoing claims that it is dying or that | Click Here...
