Shreyashi Chakraborty

Decoding Gen Z: Insights From IWMBuzz Media Summit’s Panel On Branded Content And Influencer Marketing

Kolkata’s crisp November air was charged with intellectual electricity as IWMBuzz hosted its grand Media Summit at the Fairfield by Marriott on November 14, 2024. A confluence of media stalwarts, marketing maestros, and content connoisseurs turned the evening into a cauldron of ideas, innovation, and inspiration. Among the many thought-provoking discussions, the panel on Branded Content and Influencer Marketing: Talking to Gen Z stood out as a riveting exploration of how brands can navigate the nuanced psyche of the next generation of consumers. The Power Panel | Click Here...