Sonnal A Kakar

Impact Of IPL Over Hindi GEC: An Industry Take

The much-anticipated annual cricketing extravaganza, the Indian Premier League (IPL), has commenced, igniting a wave of excitement and fervour among fans! As the IPL season unfolds, a significant challenge arises for television shows competing for viewers' attention during the summer months. The broadcasting networks take considerable measures to avoid launching major new shows while the cricketing frenzy is at its peak. However, it's important to note that the IPL and other high-profile cricket events can indeed coexist with a flourishing lineup of TV programming. The ongoing debate | Click Here...