Soumya Mukherjee

Redefining Narratives: Insights From IWMBuzz Media Summit’s Panel On OTT Storytelling And Creativity

The Indian media landscape has experienced a profound transformation over the past decade. From the rapid rise of OTT platforms to the disruptive influence of AI and influencer marketing, the lines between content creation and consumption have become increasingly indistinct. The IWMBuzz Media Summit 2024, held in the vibrant city of Kolkata, served as a gathering point for industry leaders to delve into these sweeping changes. At the core of the summit was a compelling panel discussion titled The Evolution of Storytelling: OTT Platforms Pushing the Boundaries of Traditional Narratives, mode | Click Here...