Ujjwal K Chowdhury
Events & Experiential Market: Rising Story, Can be Better in India: Why? How? By Prof. Ujjwal K Chowdhury
When you bring several stake-holders face to face for a touch-feel, for a live experience, for real life interaction, you have an event, and thereby an experience, which if (and usually so) done for marketing a product or service or idea, is known as experiential marketing. Experiential marketing is a strategy that engages the customer and creates real-life experience that will be remembered. Companies utilizing this strategy want to help customers form memorable, emotional connections with a brand to foster customer loyalty and improve relation. The premise of experiential marketin | Click Here...
Digital Innovations in Media & Entertainment: Emerging Trends: By Prof. Ujjwal K Chowdhury
Digital is on the roll and advertisements and content stickiness have both grown remarkably over the last two years, across the globe and in India, with video online taking the lead in consumers' changing preferences. Omni-Media Rise: Significantly the rise of the omni-media and multi-channel experiences is the most visible digital innovation in media and entertainment that one can see. At the consumer end, watching on TV, cinema screen or hand-screen and tweeting or Facebooking, reading digitally and sharing in social media, watching live and | Click Here...