Actor Varun Kasturia, who plays the role of Ansh in Rajan Shahi and Star Plus’ long-running show Anupamaa, says that TV shows will always be special for a certain section of the audience. He adds that they will always have their charm.”
“TV shows continue to be a go-to comfort for audiences, offering familiarity, emotional connection, and a sense of escapism. While OTT platforms have attracted a portion of the audience, they cater to a different experience with diverse genres and storytelling styles. Television, on the other hand, holds its own charm with its ongoing narratives and deep-rooted connection with viewers, making it an irreplaceable part of daily entertainment,” he says.
He adds, “The evolution of TV and TV shows is a testament to the industry’s adaptability and creativity. It’s amazing to see how storytelling, production quality, and formats have evolved to keep up with changing audience preferences. This ability to grow and innovate ensures that television remains a powerful and relevant medium, continuing to entertain and connect with viewers across generations.”
Ask him how important he thinks it is that the content changes as per the audience’s liking, and he says, “It’s extremely important for content to evolve with audience preferences. As viewers’ tastes, interests, and perspectives change over time, storytelling must adapt to stay relevant and engaging. When content resonates with the audience, it creates a deeper connection, making the experience more impactful. Innovation and fresh narratives not only keep viewers invested but also help the industry grow and thrive.”
He adds, “I believe I have grown tremendously as an actor since I started. With each project, I have gained a deeper understanding of my craft, learned to adapt to different characters, and honed my ability to express emotions more authentically. Experience has also taught me the importance of spontaneity, patience, and continuously pushing my boundaries. Every day on set is a learning process, and this journey of growth keeps me excited and motivated to keep evolving.”
