The television industry has received an unexpected big jolt that has hit its economy very badly!!
The COVID-19 pandemic has brought a halt in all kinds of proceedings, and the TV industry has not seen any sort of fresh content onscreen for the last two months.
With the FWICE working out on the pros and cons in the meeting with the CM Shri Uddhav Thackeray, the production houses are slowly but steadily working on the scripts of their shows.
We reported exclusively about the possibility of the industry shoots in Mumbai moving to safer destinations like Ramoji Film City in Hyderabad being talked of.
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Now there is one more piece of information that we have heard.
The major broadcasters might want to look at not more than 4-5 shows pertaining to the restart of shoots.
A source states, “The budgets have been slashed, and this chain reaction will be seen from the broadcasters’ end to the Producers to the team involved. Also, not all existing shows might have the best of ability to pull back the audiences’ interest as of now. TV has seen a big break already and we do not have the date when fresh content will be on air. The interest of audiences has also changed in this time frame. Most of them are now devoted to web content. So, the channel might look at resuming shoot of their 4-5 main properties (which will include the daily shows and popular weekenders). The broadcasters and production houses will view the resumption very carefully, and will decide on the further plan of action with the audience response got.”
Looking at how it goes, Star Plus, Zee TV, Sony TV, Colors, Sony SAB and &TV will look at a shortened content timing and might not fully give away with the re-runs which are working in their favour.
We buzzed Gaurav Banerjee, VP and Content Head, Star Plus, Rahul Joshi in Viacom 18, Danish Khan in Sony and Zee TV spokesperson, but did not get revert.