Hoichoi, the pioneering OTT platform, has yet again pushed the boundaries of entertainment with its latest collaboration with ITC Sunrise Spices. The platform’s first-ever non-fiction series, ‘Sunrise Bhojonbilashi,’ promises to immerse viewers in a culinary journey through five districts of West Bengal – Bolpur, Purulia, Murshidabad, Bankura, and Kolkata, bringing the authentic flavors and traditions of Bengal’s diverse regions to life.
Commenting on the launch, Soumya Mukherjee, COO of Hoichoi, said, “This collaboration between Hoichoi and ITC Sunrise Spices is truly special, as it brings the vibrant world of Bengali cuisine to our viewers in West Bengal. Our platform’s first-ever non-fiction series perfectly blends the rich flavors of Bengali food with engaging entertainment.”
The 5-episode series, hosted by the charismatic RJ Somak, will showcase local food experiences, celebrity guests, and a quirky mobile food truck, Kumropotash. Each episode, which will last 18-20 minutes, will delve into the authentic flavors and traditions of Bengal’s diverse regions.
Hoichoi’s unwavering commitment to delivering high-quality content has been evident in its extensive library of Bengali movies, original series, and non-fiction shows. With ‘Sunrise Bhojonbilashi,’ the platform reinforces its position as the leading destination for Bengali entertainment, ensuring our viewers of a consistently enriching experience.
The Bhojonbilashi Food Carnival, held at City Centre II, Kolkata, marked the launch of the series. It featured Tollywood celebrities, singer Ankita Bhattacharya, and an exclusive cookbook unveiling. The event embodied the spirit of Bengal’s culinary richness, with live cooking demonstrations, food tasting sessions, and interactive food stalls, which will be replicated in the ‘Sunrise Bhojonbilashi’ series.
By partnering with ITC Sunrise Spices, Hoichoi demonstrates its ability to collaborate with renowned brands to create innovative content for its audience.
