With growing diversity and ever-evolving viewer palette, the world of content and its consumption is at an all-time high! Amidst the myriad kinds of entertainment experiences available to viewers, food-based content has seen a particularly large surge. More and more providers are aiming to create more shows that combine the might of storytelling and food. The purposeful reach food provides especially with the current wave of the pandemic, crossing all age and culture-based demographics is something that cannot be ignored.
Taking a step in the direction of masterful culinary experiences and its natural heightened interest is none other than the visionary content creator Siddharth Kumar Tewary and his production venture One Life Studios. They’ve decided to partner with the OG food baron – Masterchef Sanjeev Kapoor and his company Turmeric Vision Pvt Ltd to take the Indian food endeavour globally thus piquing the interest of not just Indian audiences internationally but also the large non-Indian population across the globe. With this association, One Life Studios will distribute and make available the content from Sanjeev Kapoor’s channel FoodFood to audiences all over the world.
Talking about this association, head honcho Siddharth Kumar Tewary says, “The world as we know it, has changed so much! With the pandemic and its impact on lives, the importance of food and the food business has changed completely. Many professionals having become home chefs/bakers and most homemakers focus immensely on giving their families nutritious meals to assure good health and safety. In an environment like that, the need to focus on a global exchange of food led content has become imperative and who better than the original MasterChef himself – Sanjeev Kapoor! He is a brand to reckon with and the content him and his company create, has been followed, appreciated and trusted by Indians for years. With our well networked and channelized efforts at One Life Studios, we aim to take that very impact beyond India and Indians and ensure that the quintessential Indian cooking experience can be replicated and enjoyed by any viewer in any part of the planet.”
MasterChef Sanjeev Kapoor, Founder of Turmeric Vision and FoodFood channel says, “Food speaks a universal language and this has never been truer since the last year and through the pandemic. The food content and interest has exploded last year and interest in the category has compounded over the months. At Sanjeev Kapoor Khana Khazana and Foodfood, we have been working towards the mission and goal of making relevant, trustworthy content that has appealed to audiences of all ages over the years. As the leading food publisher, our reach extends digital and TV which reaches national and international markets creating engaged loyal consumers who enjoy our content regularly. We are happy to partner One Life Studios who will distribute our content globally and make the reach of our content widespread.”
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