Parichay Sharma, who charmed audiences in shows like Aur Pyaar Ho Gaya, Sadda Haq and Balika Vadhu, has been roped in for &TV’s Laal Ishq, produced by Essel Vision.

The show that churns out love stories with spooky and supernatural undercurrents, has been at the forefront of entertaining viewers with riveting stories and has continued to do so week after week.

Adds the source, “Parichay will play the lead role in the particular episode.”

We buzzed Parichay, and he confirmed the news.