All is not well with Zee TV show, Ishq Subhan Allah (ISA). This Dheeraj Kumar-produced Muslim social has not been doing very well of late on the ratings front.
A little while back, the channel and PH had decided to lift up the drama by introducing a third angle in the romance between lead characters, Zara (Eisha Singh) and Kabir (Adnan Khan), courtesy Kinshuk Mahajan’s entry.
However, as loyal ISA fans will know, this has not happened so far. And now, if sources are to be believed, it might either be put on hold or will never happen.
It is being speculated that the channel, being unhappy with the current numbers, may be toying with the idea to pull the plug on the show. No wonder the new entry has been put on hold. However, no final decision has been taken so far. Kinshuk confirmed that he might not enter the show. And on the show possibly ending, he said, “Ya, I don’t know, it’s unsure.”
“The possible cancellation of a huge twist obviously can’t be good news,” added another source.
However, producer Dheeraj Kumar had a different take. “Kinshuk’s track will come but might be delayed, for we have now got a new set of writers who wish to approach the love story between the leads in a fresher way.”
When asked about the going off air buzz, he says, “Such rumours have been floating around for a long time and I don’t bother too much about them.”
“Agreed, numbers have come down. But this is across the board due to the influx of web content. We are stable at 1.4. Also, I do agree that first we were crossing over 2 due to the triple talaaq track, but we can’t deal with social issues all the time. Right now we are trying to find a balance between them (Khula) and romance.”
Lead actor Eisha, when quizzed about the same, said, “I’ve no idea. I don’t question much. All I do is work hard, concentrating on my scenes.”