Television actors are now seen adopting unique and innovative strategies to promote their projects. Gone are the days when the marketing and publicity of a cinematic venture were limited to illustrious posters, giant billboards, television advertisements, pre-release media hype, etc. Nowadays, TV celebrities fake love and even pregnancy to promote their upcoming projects and be in the news. However, these publicity gimmicks also received heavy backlash from fans. Today, we list down a few misleading publicity gimmicks which were opted by the actors. Check below!

In December 2020, Neha Kakkar sparked pregnancy rumours with a post, wherein she was seen flaunting her baby bump with husband Rohanpreet. While several congratulated her including celebs from the industry, it turned out to be a publicity stunt. The picture was a poster of their upcoming song in which they acted like a couple. This made internet users upset with the two and they slammed the couple for using pregnancy as a publicity stunt.

Recently, Devoleena Bhattacharjee, the leading television bahu, surprised everyone after she shared photos with Vishal Singh making their relationship ‘official’. The photos saw Devoleena kissing her engagement ring and taking a bouquet of roses from Vishal Singh who was down on his knee. However, the actress later went Live with him and shared that this was all done for their upcoming music video together.

Rakhi Sawant’s husband Ritesh had chosen to keep himself away from the limelight and the actress had made a lot of hues and cry over her being a married woman. However, in Bigg Boss 15, Ritesh entered the house with Rakhi ending the curiosity around him. Later, Ritesh said that he is not legally married to Rakhi, they have accepted each other as husband-wife. However, now they have parted ways too.

Jasleen Matharu entered the stage of Bigg Boss 12 with Ghazal Samrat Anup Jalota and claimed they were in a relationship. Their huge age gap shocked everyone. For a major part of the show, the two even acted as if they were in a relationship. However, once the show got over, Anup Jalota clarified that Jasleen was like his daughter. He even went on to say that he will do her ‘kanyadaan’. Jasleen too shared that they only share a ‘guru-shishya’ relationship.

Television actress Ratan Rajput got on the show Ratan Ka Rishta to find a match for herself. Though the actress happily got engaged to contestant Abhinav, she never took it forward post the show and broke up with him. Later, she stated that their stars did not match. Just like Rakhi’s swayamvar, Ratan’s fake engagement was also called out by netizens.