IWMBuzz.com exclusively reported about the Times Group entering the Hindi news space with the launch of a channel tentatively titled:  Times Navbharat HD (read here).

It is said that the expected beaming time of the channel might be in July, 2021.

Now, we have further information that not one, but Times News Network, as per credible sources, is all set to launch a second channel in the Hindi (business) news space, tentatively christened, ET Now Swadesh.

“ET Now is a popular brand in the business news space and its Hindi extension aims to capture a new audience riding on prevailing editorial credibility,” says a source.

To get a confirmation on the same, we buzzed MK Anand, MD, Times Network but did not get revert till the time of filing the story.