The COVID-19 lockdown’s TV show casualty list just seems to be growing. Barely had the dust settled on the news that Sony had called time on not one but three shows, come some buzz that Zee TV too might follow suit and dump some of its underperforming shows i.e. Ishq Subhan Allah (ISA) and Dil Yeh Ziddi Hai.
According to the source, the channel might pull the plug now or very soon post lockdown, lifting as feared tanking of the economy might make it difficult for the channel to sustain low rating properties for long. If internal chatter is to believed channel higher up want a minimum baseline rating of 1 TVR and both the shows were below this threshold when shooting ceased mid last month.
Ishq Subhan Allah numbers have been see-sawing for a while and Dil Yeh Ziddi Hai numbers had never taken off.
An ISA actor who did not want to be named said, “I too have heard this buzz but have not officially informed. When the TV shoot first stopped mid last month, everybody on set was hopeful of quickly getting back to work. But now with no clarity on lockdown lifting, things might have changed, for our call to creative is going unanswered. Guess no one wants to reveal plan which might again change at the last minute.”
Adan Khan said, “Honestly I too saw some tweet suggesting the same but don’t know how true it is.”
Dil Yeh Ziddi Hai lead actor Rohit Suchanti too claimed to have no clue.
Zee spokesperson says no such decision has been taken. However, our sources maintain something is cooking for sure.
Watch this space at IWMBuzzcom for updates.