Silverpush strengthens its India Leadership team by hiring Tarannum Alam. Tarannum brings with her vast media industry experience of over 2 decades. She joins Silverpush as Sr.VP, Head of sales and branding for India market where she will be responsible to drive revenue for various AI driven Silverpush solutions.
Prior to joining Silverpush, Tarannum was National head sales at MX Player & MX Takatak where she spend almost 4 years. She drove exponential ad revenue growth through direct sales in these 4 years.
With a rich experience of over 22 years, Tarannum has worked with leading advertising agencies, she has spent large part of her career in agencies like McCann Erickson now Lodestar and over the years have worked as both Planning and Buying leads at GroupM, Madison, Publicis Groupe, Madison. Tarannum has managed media across categories like FMCG, Telecom, Consumer Electronics, Travel, Mobile Handsets, E-commerce and Automobile. She serviced advertisers like Nestle, L’Oréal, Airtel, Samsung, ITC, Hyundai to name a few develop their media strategies and how they should deploy their marketing budgets. She also had a short stint at Reliance Big FM where she was spearheading pricing and strategy.
Silverpush offers artificial intelligence-powered advertising technology solutions. Helping some of the largest brands globally, to understand and reach their customers. They have computer vision powered platform MIRRORS, Silverpush helps brands discover their most relevant audience through context-relevant video ad placement targeting, in a fully controlled and brand-safe environment. They have other tech solutions like Parallels, a real-time moment marketing platform which helps brands and consumers connect meaningfully through a multitude of real-life live moments.