Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along with The Souled Store have a colossal campaign in the pipeline, inviting fans across the country to celebrate the remarkable 20th anniversary of the two-time Emmy Award winning show.
Created by Craig McCracken, The Powerpuff Girls made their television debut in November 1998. Inspiring millions of girls and women across the world, the tiny superheroes became the original champions of girl power. The brand’s message of empowerment has successfully transcended time and cultures, across the globe, and has resonated with many a generation. The show’s inimitable bond with fans has translated into $2.5 billion in retail sales since the original debut, making it one of Cartoon Network’s top-grossing brands. Through the year, fans are witnessing #EMPOWERPUFF – an epic world-wide celebration marking 20 years of the trio including new episodes, engaging activities, events and new products, all designed to inspire kids and empower young women and to ‘figuratively’ fight the wrong and save the world.
In India, Cartoon Network, in partnership with The Souled Store, will announce the country’s first ever ‘The POW-fect Girls’ – a list featuring 20 extraordinary women trailblazers. Cartoon Network India identified these 20 powerful women influencers from the diverse worlds of acting, sports and athletics, social activism, business, and entrepreneurship amongst others, for the inaugural edition of the list. While their achievements and accomplishments are varied, they are all bound by values and beliefs that chime with the iconic trio, shaping the way we think and act. Leaders in their fields, ‘The POW-fect Girls’ are contemporary role-models who have redefined the rules of success and paved their way to unprecedented triumph.
That’s not all! Die-hard fans from India can celebrate their love for the legendary trio by participating in a Mega Contest to win a trip for three, to Cartoon Network Amazone Water Theme Park in Thailand!
Fans simply need to tag their own Powerpuff Girls Squad to stand a chance to win this contest, details of which will be revealed on Cartoon Network’s APAC Facebook page and The Souled Store’s Instagram and Facebook pages.
Siddharth Jain, Managing Director, South Asia, Turner India said, “We at Cartoon Network are thrilled to celebrate the milestone journey of The Powerpuff Girls – the most enduring and one of the top grossing franchises of all times. Over the years, The Powerpuff Girls have inspired and entertained fans across the globe with its distinct characters, adventure-comedy and its pop-culture influence across storylines. Our focus and strategy has always been to keep our fans at the forefront. In line with that thought, the 20-year anniversary, will see ardent fans join us to revel in nostalgia and celebrate the splendid journey of The Powerpuff Girls.”
Vikram Sharma, Vice President of Cartoon Network Enterprises – Asia Pacific said, “After two awesome crime-fighting decades, this super-cute/super-fierce trio is showing no signs of putting their feet up. This franchise juggernaut continues to engage multiple demos- Kid, Tween and Adult alike on multiple platforms. Our fantastic partnership with The Souled Store is just one of many in the coming months to get our Powerpuff Girls fans in India excited and they can look forward to a wide range of product launches across categories.”
The Powerpuff Girls will be visiting their fans for that extra dose of excitement, fun and entertainment – from those who witnessed the evolution of the three, to little kids of now who adore the reboot.
With incredible love and adulation from the global community of fans, the 90’s classic has crossed the 20-year milestone at a resounding pace. The Powerpuff Girls will continue to empower children and adults alike worldwide, and the 20th year celebrations are just one more way of bolstering the herculean message of love and unity.
The Powerpuff Girls apparel and accessories are available across market place and modern trade besides www.thesouledstore.com in India.