Synopsis: TV9 Network launched the ‘WOW’ policy during a season that celebrates the divine feminine. The policy reflects their commitment to acknowledge the exceptional contributions of women. It is also the first major step towards their broader diversity agenda, aimed at creating an inclusive workplace where everyone feels valued and empowered, regardless of gender. The comprehensive policy framework includes a range of measures to promote diversity and inclusivity in the workplace.
As the nation celebrates this season of festivity and unity, TV9 Network, India’s largest television network, is proud to announce a groundbreaking initiative that honors the remarkable strength and potential of women. The initiative is called the ‘WOW’ (We Onboard Women) policy, which aims to onboard women in our organization and empower them to reach their full potential.
Women are the backbone of our society, and they have consistently demonstrated immense strength, the art of multitasking, and an indomitable spirit. Their contributions have left an indelible mark on every facet of life. From iconic figures like Mother Teresa, whose compassion knew no bounds, to Khadija, the pioneering Arab businesswoman, and Maa Durga, the embodiment of courage, women have illuminated the path to greatness. They serve as an enduring inspiration for us all.
Barun Das, MD and CEO of TV9 Network, said, “I think as a country, if we are not harnessing the potential of 50 percent of our workforce, which is the female workforce, we are handicapping ourselves. This is where ‘WOW – We Onboard Women’ comes into play. It is a brilliant initiative by our HR team. We have always felt the need for greater participation of women in our organization. With this initiative, it’s our first step towards a long but extremely essential journey.”
At TV9 Network, we strongly believe that diversity is not just a trendy buzzword but an essential foundation of a dynamic and innovative workplace. As we take this significant stride towards upholding gender diversity, our objective is to establish an inclusive environment where every member, irrespective of their gender, feels valued, esteemed, and empowered.
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While the initial focus is on gender diversity, ‘WOW’ represents only the beginning of our broader goals. Speaking about the launch of this flagship initiative, Devleena S Majumdar, President & Head of Human Resources at TV9 Network, said, “The ‘WOW’ policy is the first step; we aspire to embrace diversity comprehensively, encompassing factors such as age, race, culture, abilities, and experiences. By nurturing and supporting diverse perspectives, we aim to unlock the full potential of our organization.”
TV9 Network has implemented the ‘WOW’ policy, which includes multiple measures to create a more inclusive workplace. This initiative sets a new standard for workplace inclusivity and diversity, demonstrating the company’s commitment to fostering a more vibrant and equitable environment.