Shikhar Saxena popularly known as Sameer Saxena a young Lucknow -based entrepreneur and celebrity manager proves that age is just a number if one is exceptionally determined towards his goals.
Set out on a path to break stereotypes, Sameer took to business early at the age of 22 with no professional help or guidance only to follow his passion. Starting with helping brands with market research ideas, analyzing business and marketing products, he paved his way towards his business venture.
Coming from a non-business background, he faced a lot of challenges of which ageism was a major concern in shaping his career. Sameer says, “To achieve something, learning, and exploration, mentorship, and timeline are the major factors which will directly impact success. One should have an immense interest along with the zeal to attain proper knowledge about a subject to choose a career path.”
He believes that youth should not let unknown voices affect their choices. “In the age of social media, it is factual to get driven from various voices around you, but being in an urban environment one should know what to choose and what not to consider. The lesser time we consider unknown voices, the better we tend to divert our energy into something more substantial.”
At the age of 24, he is now the founder and CEO of ArtistoMediaEntertainment, a celebrity management agency with many clients across India.
Sameer is a young celebrity manager whose event management and digital marketing techniques are sought after by many top entrepreneurs across India. With the rise of internet usage in India, companies are looking for powerful digital solutions to their marketing needs and even assigning a set amount of budget for the same. They also require various celebrities for their events or brand promotions.
After all, everyone realizes today that without proper support of digital marketing your brand won’t work. As Sameer says, “It is no hidden fact that in the current scenario, traditional marketing won’t work. To take your name globally, you need a sound team who can work with the right content online. Digital marketing and promotions via celebrities help in generating more sales leads and also gives you efficient ROI analysis.”
Having achieved success at a very young age, Sameer says the approach towards your destination should not be only about what you do but also about how well you do.
Sameer stresses on few critical skills every entrepreneur should focus to develop — Research, Focus, Effective Communication, and Cash Management – which will help one to understand the market, increase productivity, build connections and ensure profitability in the long run.
